The Sora
Performance for her.
Sora is led by Macie Thelin—a former volleyball and lacrosse athlete and entrepreneur passionate about women’s strength and confidence.
As an athlete, she experienced firsthand what it feels like to train hard while relying on performance products that were never designed specifically for female physiology. She believed women deserved better—science that respected their bodies, not formulas adapted from male standards.
Closing the gap.
At the same time, Stephen—a father of four daughters and an experienced consumer product developer—had begun researching women’s performance nutrition after noticing a broader gap in how female athletes were supported. What he uncovered surprised him: nearly every hydration and performance formula on the market was built around male biology.
Women were adapting.
When Macie and Stephen connected, they quickly realized they were asking the same question:
What would performance nutrition look like if it truly started with female physiology?
From that shared conviction, Sora was built.
Designed for women.
Macie leads the brand’s voice, direction, and standards—ensuring every product reflects the lived experience of women in sport. Stephen contributes formulation expertise and product innovation experience built over years in consumer brands.
Together, they created something intentionally different.
A performance brand rooted in respect.
Respect for women’s bodies.
Respect for biological differences.
Respect for the work women put in every day.
Sora is fuel intentionally built for her physiology.
Because when women are properly supported, they don’t just compete.
They rise.
Built for Her DNA.