The Story of Sora

Where it all began
Sora was born from my own experience as a female athlete who felt overlooked in the world of sports nutrition. For years, I pushed my body in the gym, on the court, and in everyday life, only to realize that the products available weren’t built for me. Most supplements and hydration drinks were created with men in mind—different bodies, different needs, and a one-size-fits-all approach that left women on the sidelines.

The problem I saw
Everywhere I looked, products that claimed to be “for women” were just the same formulas with a pink label slapped on. They weren’t actually designed with women’s biology in mind—they were marketing campaigns, not solutions. Meanwhile, I was trying to manage my own needs: I often felt low on iron, I was piecing together multiple products to stay hydrated, and I was always looking for something that truly supported my energy, recovery, and balance.

The frustration
As someone who loves sports and being active, I wanted more than just a drink that tasted good. I wanted something that was actually good for me—something clean, effective, and built for the way my body works. Instead, I kept finding myself with a shelf full of half-finished products that promised a lot but left me unsatisfied.

The vision
That’s why I started Sora. To create clean, purposeful nutrition built for her DNA—nutrition that respects what makes women strong, resilient, and powerful. This business is about empowering women with products truly made for their biology, not just with them in mind or tailored to what marketers think they’ll like. Sora is built on usefulness, practicality, and clean formulations that fuel women toward becoming greater—on and off the court, the field, and in every part of life.

By women, for women
At its heart, Sora is a women-founded and women-run company. We’re building a brand of women, for women—one that understands our challenges, celebrates our strengths, and refuses to settle for second place.

More than just a drink
Sora is about rewriting the narrative. It’s about saying your body isn’t an afterthought—it’s the blueprint. It’s about giving women products they can trust, made with ingredients that support performance, beauty, recovery, and everyday energy.

Why it matters
This isn’t just business for me. It’s about making sure the next generation of women athletes, weekend warriors, and everyday movers know they deserve more.

Hi! I’m Macie—the one who started Sora! I grew up playing volleyball and lacrosse, and now I’m an avid cyclist and gym-goer. I love being active, being outside, and especially going boating (wakesurfing is my favorite—I’m working on landing my first 360!). I recently started taking tennis lessons too, and I’m always down to try a new sport. I’m so excited for you to try Sora—it’s been a total game changer for me, whether I’m competing in volleyball tournaments, going on long cycling rides, or hitting the court for tennis.