For too long, women have been told to eat less, weigh less, and expect less from their bodies. At the same time, the sports nutrition industry asked women to adapt—to products built for men, research that rarely included them, and one-size-fits-all solutions.
We’re done asking women to adapt. We think it’s time the products did.
SORA is a female performance nutrition company creating products that support the way women hydrate, train, recover, and grow stronger. Because women perform better when they stop fighting their bodies and start giving them what they actually need.
This is performance nutrition built for women from the beginning.
Why we started
“I stopped measuring my body only by how it looked and started appreciating it for everything it could do.”
— MACIE, FOUNDER OF SORA
Macie grew up playing sports—from soccer to volleyball to lacrosse.
Macie began believing that eating less and losing weight would help her look and perform better.
She lost strength, energy, her period, confidence, and eventually her ability to perform at her best.
Properly fueling changed everything. As her performance went up, so did her confidence.
Macie saw an industry built largely around male research and products that expected women to adapt. Women weren’t failing sports nutrition. Sports nutrition was failing women.
Macie connected with Stephen, an experienced consumer product developer and father of four daughters who had been asking the same question.
SORA is building products around the needs of active women—from the ingredients we choose to the problems we set out to solve.
Empowering women in sports
Morgan Clements
Gymnastics is very hard and demanding on my body, so recovery is very important to allow my body to keep up day to day with my training. Sora helps me fuel and stay hydrated as well as recover so I can be my best everyday!
Morgan Lamberson
I train for speed and endurance which requires me to push my body every single day. With this level of training, my body needed extra support to get me to my next workout. Sora helps me replenish the hydration and electrolytes so I can stay healthy and keep pushing.
Sage Bergeson
I am training to be faster and stronger on the tennis court. My body has to keep up with every practice, lift, and match which makes how I fuel super important. Sora gives me the hydration and fuel I need to be able to compete at my best.
Chloee Leslie
I love Sora because it gives me peace of mind that I am giving my body the nutrients it needs to preform at a high level! Collegiate sports are mentally and physically taxing at times and it’s a whole lot easier to keep going knowing I have a team behind me- helping me stay fueled and supported!
Afton Perry
I am constantly pushing my body to its limits every day. It’s hard to stay hydrated and to make sure I'm getting the nutrients I need as a female athlete. Sora helps me be prepared to compete no matter what part of my cycle is at. I love Sora because it helps support women’s bodies and it allows me to feel my best even when I’m pushing my limits as an D1 athlete! 🩷